Dear Sir/Madam,
I am writing to complain about your company, Teen Focus, using really skinny models in your advertisements. It is certainly inappropriate to use such models to promote the great outfits.
Teen Focus is a very popular brand among teenagers nowadays, and almost all of the teenagers have your brand’s outfits in their wardrobe. So, every advertisement from your company influences the adolescents greatly. Using skinny models in your advertisement would bring extremely bad messages to them. When I first saw the advertisement, I felt really shocked how skinny the models are. Soon, I was a little bit terrified about their so-called ‘slim’ body, and doubted whether I need to be as skinny as the models in the advertisement to fit your company’s clothes. It is absolutely unethical to send wrong messages to the teenagers that being ‘slim’ equals ‘healthy’, and also imply wearing all types of clothes is very charming if you are slim enough. Youngsters without enough sense of judgment, especially girls, will blindly follow the message of the advertisement, and be on diets until they think they are slim enough. In the most serious scenario, they will even suffer from anorexia and this eating disorder will threaten their lives.
So, I wholeheartedly hope that your company could do something to resolve the issue. Using standard-size models instead of those skinny models is the most crucial immediate measure. Using standard-size models is more and more popular in the fashion industry, as it is more concerned about social responsibility and public image. I hope your company could use standard-size models in your advertisement, to promote and even emphasize the image of beauty and health. Standard-size models are defined as those models who are not too slim and have up-to-standard BMI index. Moreover, using standard-size models in the advertisements can let the teenagers know that whatever their sizes, they can wear clothes beautifully. This measure could also attract more teenagers to come to buy your clothes.
Lastly, I hope your company can squarely look into the problem, take appropriate action as soon as possible, and be a responsible teenage brand.
Yours faithfully,
Pat Chan
Pat Chan